How Axiever transformed a fragmented sales operation into a scalable revenue engine
Axiever case study middle east
Axiever unified sales, pricing, inventory, and order management into one intelligent system eliminating errors, accelerating deals, and restoring operational control.
Client profile
- Industry: B2B distribution
- Location: middle east
- Company size: 100+ employees
The business background
The client is a fast growing B2B distribution company with an expanding sales team and increasing daily order volumes. While revenue was growing, the internal sales operation became fragmented across multiple tools and manual processes.
Sales teams relied on Excel for quotations, WhatsApp and email for orders, and manual checks for pricing and approvals. Management lacked a single source of truth for sales performance, order status, and risk exposure—creating operational and financial risk as the business scaled.
The challenges
- No real time stock visibility during customer conversations
- Excel-based quotations causing frequent pricing errors
- Multiple quotation versions creating confusion
- Slow discount approvals delaying deal closures
- Inconsistent pricing across salespeople
- Orders received via WhatsApp, email, and calls
- Credit limits bypassed to close deals
- No real time visibility into order status
- Poor tracking of partial and backorders
- Unclear distinction between pipeline and confirmed orders
The Axiever solution
- Centralized quotation management with pricing controls
- Real time stock visibility within sales workflows
- Automated approval workflows for discounts
- Standardized pricing logic across the sales team
- Single system to capture and manage all orders
- Automatic credit limit enforcement
- Live order tracking with partial and backorder management
- Clear dashboards separating pipeline from confirmed orders
The results
- 40% faster quotation turnaround
- 60% reduction in pricing and quotation errors
- 50% faster discount approval cycles
- 100% pricing consistency across the sales team
- Zero credit limit violations
- Complete real-time visibility into stock, orders, and sales performance
Key facts at a glance
- 40% faster quotation turnaround time
- 60% reduction in pricing errors
- 100% pricing consistency
- 50% faster discount approvals
- Zero credit limit violations
- Real-time sales and order visibility
Client Testimonial
“Axiever gave us one system, one pricing logic, and one source of truth. Our sales team works faster, mistakes have dropped dramatically, and management finally has real-time visibility into what’s happening across the business.”
— Sales head, B2B distribution company
Conclusion
By implementing Axiever, the client transformed a fragmented and error-prone sales operation into a scalable, controlled, and data-driven revenue engine. The business now operates with speed, accuracy, and confidence—without compromising governance or financial discipline.
Axiever didn’t just improve sales operations it made growth predictable and sustainable.